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The Museo del Objeto del Objeto (Museum of the Object(ive) of the Object), or MODO, is a museum in Mexico City and the first museum in Mexico dedicated to design and communications. It was opened in 2010 based on a collection of commercial packaging, advertising, graphic arts, common devices and many other objects dating back to 1810 collected by Bruno Newman over more than forty years. The museum is dedicated to the preservation of its collection of more than 30,000 items from two centuries, and it is dedicated to the research in the history of design and communications, as well as the promotion of collecting in general. The museum offers workshops, seminars, conferences and other activities intended to promote design and communication. ==Organization== The Museo del Objeto del Objeto is part of a long tradition in Mexico City of collectors who donate their collections in order to found or expand museums. Art collectors and other kinds of collectors have been behind museums such as Soumaya, Franz Mayer, Museo del Juguete and others. Collectors have also been important to the development of state museums in the country as well. The museum is a private entity under a foundation of the same name, which was founded by Bruno Newman, a collector and founder/director of Zimat Communications in Mexico City.〔 The museum is one of several efforts in the country to promote and consolidate information about the history and culture of commercial design in Mexico. Newman’s collection forms the basis of the museum foundation’s mission, which is to encourage the research and promotion of communication and design in Mexico. MODO is considered to be the first of its kind, with many of its objects not normally displayed in museums in the country. It focuses on the analysis of its collection and similar objects using the principles of design and communications as well as the use of new technologies.〔 The museum is also dedicated to the support of collectors of every day objects, promoting formal arrangement and study of the objects collected.〔 One reason the museum promotes collecting is that very often items related to design and communication are simply thrown away as junk, such as 1980s sneakers and 1970s skateboards.〔 Work to establish the museum started in 2004, with the inventorying, cataloging and photographing of each of the pieces. The last was done not only for conservation purposes, but also to allow access to the pieces electronically. The building, a former mansion in Colonia Roma, was restored for the museum. The museum was inaugurated in October 2010. The opening of the museum drew a number of international diplomats, including those from Russia, Guatemala, Haiti and Slovenia. Diplomats were invited to the event because the collection contains objects from various countries outside of Mexico. La Gunilla Editores is the publishing branch of the MODO organization. It is dedicated to the research and publication of materials related to design and communications. Much of its work complements that of the museum producing books and magazine in both print and electronic forms. Its first eight books include Mexténcil, Calcomanías, Black Book México and Arte Urbe, which relates to graffiti in Mexico as a communication mode. Recorrido con Recordaciones y Encuentros con Conocidos are guidebooks to parts of Mexico and its capital, and El Objeto Insólito, o Solito and Una Gruesa de Colecciones both discuss collecting.〔 MODO’s gift shop promotes young, mostly Mexican designers to distribute their work. Another line of products are those based on the museum’s permanent collection and temporary exhibits.〔 The museum offers workshops, seminars, conferences and other activities designed to promote design and communication. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Museo del Objeto del Objeto」の詳細全文を読む スポンサード リンク
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